Internet marketing

Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is the marketing (generally promotion) of products or services over the Internet.

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Internet marketing is considered to be broad in scope[1] because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media.[2] Digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing.[3]
Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising, and sales.[4] Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, and Web 2.0 strategies.[citation needed]
In 2008, The New York Times, working with comScore, published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found that the potential for collecting data was up to 2,500 times per user per month.[5]Internet marketing is associated with several business models:
E-commerce: a model whereby goods are sold directly to consumers (B2C), businesses (B2B), or from consumer to consumer (C2C).[citation needed]
Lead-based websites: a strategy whereby an organization generates value by acquiring sales leads from its website.[citation needed] Similar to walk-in customers in retail world. These prospects are often referred to as organic leads.
Affiliate Marketing: a process wherein a product or service developed by one entity is sold by other active sellers for a share of profits.[citation needed] The entity that owns the product may provide some marketing material (e.g., sales letters, affiliate links, tracking facilities, etc.); however, the vast majority of affiliate marketing relationships come from e-commerce businesses that offer affiliate programs.[citation needed]
Local Internet marketing: a strategy through which a small company utilizes the Internet to find and to nurture relationships that can be used for real-world advantages.[citation needed] Local Internet marketing uses tools such as social media marketing, local directory listing,[6] and targeted online sales promotions.
[edit]One-to-one approach
In a one-to-one approach, marketers target a user browsing the Internet alone and so that the marketers' messages reach the user personally.[citation needed] This approach is used in search marketing, for which the advertisements are based on search engine keywords entered by the users. This approach usually works under the pay per click (PPC) method.[citation needed]
[edit]Appeal to specific interests
When appealing to specific interests, marketers place an emphasis on appealing to a specific behavior or interest, rather than reaching out to a broadly defined demographic.[citation needed] These marketers typically segment their markets according to age group, gender, geography, and other general factors.

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[edit]Niche Marketing
Niche and hyper-niche internet marketing put further emphasis on creating destinations for web users and consumers on specific topics and products.[citation needed] Niche marketers differ from traditional Internet marketers as they have a more specialized topic knowledge.[citation needed] For example, whereas in traditional Internet marketing a website would be created and promoted on a high-level topic such as kitchen appliances, niche marketing would focus on more specific topics such as 4-slice toasters.[citation needed]
Niche marketing provides end users of such sites very targeted information, and allows the creators to establish themselves as authorities on the topic or product.[citation needed]
[edit]Geo-targeting
In Internet marketing, geo targeting and geo marketing are the methods of determining the geolocation of a website visitor with geolocation software, and delivering different content to that visitor based on his or her location, such as latitude and longitude, country, region or state, city, metro code or zip code, organization, Internet Protocol (IP) address, ISP, and other criteria.[citation needed]
Source: http://en.wikipedia.org/wiki/Internet_marketing
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